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STRATEGIC MANAGEMENT
CASE STUDY : 1
The Ahmedabad based Astral Poly Technik Ltd. is manufacturing and provider of chlorinated poly vinyal
chloride (CPVC) piping and plumbing systems. Mr Sandeep Engineer, its managing director reported a
strategic decision of manufacturing and marketing the ‘Blaze master’ fire sprinkler system under an
agreement with the $ 4 billion global speciality chemical company, Lubrizol, whose wholly-owned
subsididary Noveon Inc makes ‘Blazemaster’ for this purpose, Astral signed a licence agreement with
Noveon to manufacturing and market its fire sprinkler system under the brand name of ‘Blazemaster’ which
is a trade mark of Noveon. The company, in order to strengthen its business plans, had taken a strategic
decision to enter into a techno-financial joint venture with speciality process LLC of USA, which provided if
the required technical expertise for manufacturing CPVC pipes and fitting for home and industrial
applications. Astral was also going for an initial public offering to further its growth plans.
Q1) Explain the term strategic decision making?
Q2) Explain the process of decision making?
Q3) What is the basic thrust of strategic decision making?
Q4) Explain in detail the issues in strategic decision making?
CASE STUDY : 2
The essence of vision is a forward-looking view of what an organization wishes to become, mission is what
an organization is and why it exists.
Several years ago, Peter F Drucker raised important philosophical questions related to business what is our
business? What will it be? What it should be? These three questions though simply worded are in reality,
the most fundamental questions that any organization can put it itself. The answers are based on an analysis
of the underlying need of the society that any organization strives to fulfill. The satisfaction of that need is
them, the business of the organization.
Q1) Define vision? And explain the benefits of a vision?
Q2) What do you mean by mission?
Q3) How are Mission statements formulated and communicated?
Q4) Explain in detail the characteristics of a Mission statement?
CASE STUDY : 3
The major market players in Indian Food processing industry include local companies such as Agro Tech
Foods, Dabur, Gits, Parle and Foreign companies such as Nestle, Cadbury and Unilever.
The business environment in which the food processing industry exists could be explained in terms of
opportunities and threats.
Opportunities just like High demand potential, low output from organized sector. Exports of agricultural and
processed food have been rising, low cost Indian labour, younger population, changing lifestyle, nuclear
families, increasing personal income, number of working women, etc.
Threats just like conservative Government policies, inadequate infrastructure for distribution and
preservation, limited assess to appropriate technology for processing and packaging, high taxation on
packaged items etc.
Just observed how the food processing industry in India is affected by different levels of the environment at
the global and national level.
Q1) Explain the concept of Environment?
Q2) Explain in detail the characteristics of Environment?
Q3) Explain Internal Environment?
Q4) Explain External Environment?
CASE STUDY : 4
According to a doctoral study on the corporate takeovers in India the major reason for increased Mergers &
Acquisitions (M & A) activity were, legal reforms, economic reforms, economic slowdown, and depressed
stock markets, etc.
Statistics related to M & A in India are quite impressive. The market research firm found that Indian
companies spent over US $ 23 billion in 2006, a jump of over 400 percent over that in 2005, in acquiring
foreign companies, more than half of which were in Europe Inbound (Foreign companies talking over Indian
companies) and Outbound (Indian companies talking over Foreign companies) mergers and acquisitions
have increased dramatically.
Q1) Explain the term mergers and acquisitions?
Q2) What are the types of mergers and acquisitions?
Q3) Explain in detail the reasons for mergers and acquisitions?
Q4) What are the important issues in mergers and acquisitions?
INTERNATIONAL MARKETING
ATTEMPT ALL QUESTIONS
1. How does a company decide whether it should enter international markets
or not? Is it always beneficial to enter foreign markets? Can companies shun
international markets and still survive? (10 Marks)
2. What are the most critical factors that determine success in global markets?
Explain those taking suitable examples.
(10 Marks)
3. Take a stand on the following:
(20 Marks)
A company should serve different country markets with standard
offerings
OR
A company should serve different country markets with customized
offerings Justify your stand.
Also advice how the company could take a decision on the above stated
issue.
AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL
4. Discuss on the distribution structure that is used in a foreign market and
indicate how does a company decide such a distribution structure?
(10 Marks)
5. “To gain competitive advantage, a global company has to leverage its
competencies from all the locations where it has operations”.
(10 Marks)
Critically analyze this statement
6. Elaborate on the Marketing Mix decision with regard to an international
Market. Substantiate your views by appropriate examples.
(10 Marks)
7. Briefly explain the term Global Brand? How does a brand attain the status
of Global brand? Explain with suitable examples.
INTERNATIONAL MARKETING MANAGEMENT
Total Marks : 80
N.B.1)Attempt any eight questions.
2)All questions carry equal marks.(10 each)
1. What are the advantages of International Marketing?
2. Write a detailed note on International market selection.
3. Explain in detail the environment of International business.
4. Explain scope of international marketing research?
5. What are different trade theories? Explain in detail.
6.”Understanding consumer behaviour helps in International Marketing”. Illustrate the statement with
suitable example.
7. How does advertising and promotion help in International Marketing?
8. Explain difference between difference between international marketing and domestic marketing
9. Write a note on product development in international marketing.
10. Explain Pricing Basics for international marketing.
INDIRECT TAX.
80 MARKS
10 MARKS EACH
Q1 Ability to pay is one of the most important cannons of Taxation.
Q2. State with reasons whether the following is true or false. There are common provisions in
Customs/Central Excise/ST
Q3. State briefly the basic requirements of principle of natural justice in the context of adjudication in
indirect taxes.
Q4. State the powers of Central Government in the area of taxation, as per the Constitution of India
Q5. Bopara & Co., which has heavy indirect taxes outlay, wishes to know the situations in which it
can file a revision application with the Central Government. Please outline the various situations
Q6. What is the difference between short levy and short payment?
Q7. Write short notes on :
(a) Related person under the Central Excise Act.
(b) Determination of value when goods are manufactured on job work basis.
(c) Transaction value under the Central Excise Act
Q8. Discuss provisions relating to mandatory penalty equal to the amount of duty under the Central
Excise Act and circumstances when such penalty shall be reduced.
CIVIL MANAGEMENT
MARKS :80
NB. 1} Read cases carefully.
2} All questions are compulsory
3) Figures to the right indicate full marks
Case study -1
On the liberalization of Indian economy, an established company had to decide about
entering into collaboration with a foreign company for new construction project.
On one side, thinking that there was no harm in approaching various foreign
companies for the purpose in any case, the management approached a number of
companies; and due to the reputation of the company, two of the most reputed
companies of Europe agreed to enter into collaboration with it.
With properly developed domestic consumers market, demand for housing growing
and eagerness of foreign companies for the entry in Indian market, there were no
bottlenecks from government side in obtaining license for collaboration. At present,
there is only one company in India manufacturing the same products.
AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL
2
The managing director was weighting the difficulties of legal complications, severity
of competition from local construction companies, royalty fees to be paid on one side,
and certain advantages of collaboration on the other, and was vacillating between the
two alternatives.
He would sometime say that we could implement the project with local talent without
any foreign help, and other times plead strongly for collaboration.
In this state of mind, he went abroad and had discussions with prospective
collaborators which were highly encouraging. But coming back somehow the idea of
collaboration was dropped.
Q.1) why did the Managing Director first think of collaboration (10 Marks)
1. Profits
2. Prestige
Q. 2) why did the idea of foreign collaboration was dropped according to you.
(10 Marks)
Q. 3) To what extend does this represent an average Indian decision – making
situation at the policy level. (10 Marks)
3
Case study-2:
Shashi and Rushi are working in the reputed construction company at Mira road
which is striving for excellence by keeping it self abreast of the developments in
endlessly changing scenario.
The functioning of one department headed by Shashi was adversely affected because
of his traditional style of management. The subordinates were dissatisfied with the
job and were frustrated and depressed.
The labour turnover rate was very high and there was increase in the absenteeism.
The subordinate’s complaints were received by the management. The subordinates
had to take shelter of the union to take the complaints to the management.
The management was disturbed and was looking for a proper substitute and Rushi
was identified for the purpose. His acceptability and credibility have been the highest
in order.
Rushi was reluctant to accept the new assignment. Man always prefers status quo and
Rushi was no exception. However, Rushi had to move into the department.
He could overcome the initial difficulties with his sincere efforts. The subordinates
were given free hand in setting time bound goals for themselves. A very cordial and
harmonious atmosphere was created in the department under Rushi which paved a
way in improving the climate and culture of the organization.
Q.4) you are required to identify problems involved in the case. (10 Marks)
Q.5) What in your opinion could be the cause for replacement of Shashi and the
secret of the success of Rushi in so called difficult department? (10 Marks)
Q.6)Do you agree with statement that ‘a true manager should know the art of
managing his people? (10 Marks)
4
CASE STUDY-3
Emotion and Clarity
The dispatch section supervisor, Amir, about forty-five years old, rather garrulous,
and thinking well of himself, just got off the phone, shrugged in mock despair and
pulled a face. He had been trying to get in a word with a customer who was obviously
monopolizing the talk. He stomped into the next room where Danish, his assistant
was checking the day’s schedule of dispatches. Danish is about twenty – seven,
attentive to his work and speaks very little. Here is what Amir said to Danish.
“You know Danish; we’ve had this Parekh account since 1996. He’s always been a
problem customer – placing orders at the last minute and expecting us to get him his
goods in record time. He gives me a headache; I just got off the phone with him. It
took me half an hour just to get in a word edge – ways. I feel like taking early
retirement and getting into one of those multilevel marketing businesses. It seems a
lot easier than all this. I hope you’ll do something about this Parekh. I’ll check back
with you tomorrow.
Next day:
Amir: Danish, how did it work out? Did you straighten out the matter with Parekh?
Danish (puzzled): Huh? What did you want me to do?
Amir (exploding): You mean after all that I told you yesterday, you didn’t do
anything? You’re getting as difficult as Parekh! Stop playing games and just get it
done!
Danish (more puzzled): Sure.
And he went off to the dispatch room to see how he could expedite Parekh’s order.
Q.7) Identify the vague and imprecise phrases. (5 Marks)
Q.8) Identify the needless details. (5 Marks)
Q.9) what might Danish have said to Parekh on the phone if he had spoken to him
immediately after this conversation with Amir? (5 Marks)
CIVIL MANAGEMENT
Marks :80 Marks
1. What do the new Civil Service Rules do?
2. What is a Civil Service Rule?
3. Where can I find the Civil Service Rules?
4. Why were these two new rules needed?
5. How do these rules ensure HRM accountability?
6. Didn’t OPM already have this authority?
7. the Federal Aviation Administration (FAA) covered by these rules?
8. Since government corporations are covered by the merit principles, why are they excluded
from Rule X?
BUSINESS ENVIRONMENT
CASE 1
Q1) Imagine that you are in-charge of a major chemical plant, manufacturing points. At present, the
general awareness about the mandatory requirements for chemical industry is very low. Even if the
compliance record is maintained, it is not disclosed to all employees. (25 marks)
In a recent seminar of the company, many experts from industry associations like Confederation of
Indian Industries (CII), conducted the seminar. The dangers of non-compliance of ISO 14001 EMS
certification and Trade Sanctions, which are likely to increase, were discussed. Even the senior
managers were involved and a lot of serious discussions took place.
After a span of one month, the In-charge (i.e. you!) received a call from the top management, who
want you to find out more about the ISO Certification. The management, wants to help you, with the
help of other employees to list the critical aspects that have potential environmental impact.
You may be feeling that you have only some vague ideas about air pollution in paint industry
and water pollution, due to paint manufacture. You may also recall the newspaper clipping on
internationalization of paint manufacturing practices, which states the following points:
i) What are the activities that are critical to the company¡¦s environmental management
certification?
ii) List the activities which have potential environmental impacts in a pint industry.
iii) List the legal requirements.
iv) Is there a trade related issue involved in this case
v) Explain, how your company can prepare itself towards certification.
CASE 2 :
Q2) XYZ company is an equal opportunity employer. XYZ Co has always upheld the
spirits of freedom, human welfare, fair practices and fair treatment to all employees. It has the image
of a socially responsible company in India. XYZ Co., has never involved itself in any study deals,
even if it could bring good profits. (15 Marks)
Also, XYZ Co. is a major IT solution provider. XYZ has immense potential for providing
consultancy services in the African nations and South East Asian countries. A request was received
from an African country, stating that they have an assignment for two years. The following
conditions are to be fulfilled.
a) Employees should not bring families with them during the assignment.
b) Women managers should not accompany the team.
c) The country and the collaborating company are not responsible if any accident or any other
untoward incidents take place.
Please answer the following questions :
i) Should XYZ Co take up the assignment?
ii) How can XYZ Co maintain business viability and growth without compromising on basic rights
and values enshrined? In the mission statement of the company?
iii) What alterations may be sought in the agreement and why?
CASE 3
Q3) On the night of December 23, 1983 a dangerous chemical reation occurred in the Union
Carbide factory in Bhopal, when a large amount of water got into the MIC i.e. Methyl Isocyanate
storage tank. When the leak was detected by workers at 11.30 pm, their eyes began to tear and burn.
The rest is history. About 40 tons of MIC poured out of the tank for nearly 2 hours and escaped into
air, spreading within 8 km down wind, About 4000 people were killed in sleep or as they fled in
terror, hundreds of thousands were injured or effected the victims who were almost entirely the
poorest members of the population. The poisonous gas, caused death and left the survivors with
lingering disability and diseases.
The Bhopal disaster was a result of the combination of legal, technological, organizational and
human errors. The long term effects were made worse by the absence of systems to care for and
compensate the victims. Also, the safety standards and maintenance procedure at the Union Carbide
plant had been deteriorating and ignored for months.
Questions :
i) From Bhopal Tragedy, what an industrial manager learns? What safety procedures are to be
followed. Study the case deeply and state what were the defects of MIL unit. In view of this case,
prepare a disaster management plan, which could cover be useful to a chemical company. (10 Marks)
Q 4)
i) List the methods of waste management in the order of preference. (5 Marks)
ii) What are the advantages of solid waste incernaton? (5 Marks)
iii) Define hazardous waste (5 Marks)
iv) List the legal provisions in the Environment Protection Act pertaining to hazardous waste
(5 Marks)
Q 5)
i) Discuss the role of CPCB (Central Pollution Control Board) in the pollution control activities in
India. (2 Marks)
ii) Mention the salient points of the 3 Acts : (2 Marks)
„h The Air (prevention and control of pollution) Act 1981
„h The Water (prevention and control of pollution) Act 1974
„h The Environment (Protection) Act 1986
iii) Explain the very elements of EIA (Environmental Impact Assessment) ¡V different types of
Impact Assessments ¡V the benefits of EIA ¡V The EIA process, key points to remember while
conducting an effective EIA. (2 Marks)
iv) Compare and contrast ¡§polluter pays principle¡¨ with ¡§beneficiary pays principle¡¨. (2 Marks)
v) What are the tenets of Risk management ¡V explain the steps involved through a chart. (2Marks)
BANKING MANAGEMENT
Total Marks—80
Q.1) The exchange rate and forward rate of rupee against US dollar on 3rd November, 2008 is given below:
(20 marks)
Spot rate 1 US dollar Rs 45.36
One month forward 3.72%
Three months forward 3.27%
Six months forward 2.76%
Twelve months forward 2.26%
Calculate the forward rate, forward premium rate and swap rate from the given data.
Q.2) In May beginning you decide that shares in X Ltd. will rise over the next month or so. The current price
is Rs 100 and you hope that the shares will be at Rs. 150 by the end of July. Give your comments if the
Option is traded and if the option is not traded. Make assumptions.
(20 marks)
AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL
Q.3) (15 marks)
A) The unit price of TSS scheme of a mutual fund is Rs 10. The public offer price (POP) of the unit is Rs
10.204 and the redemption price is Rs 9.80.
Calculate
i) Front-end load and
ii) Back-end load.
B) Mr. A can earn a return of 16% by investing in equity shares on his own. Now he is considering a recently
announced equity based mutual fund scheme in which initial expenses are 5.5 percent and annual recurring
expenses are 1.5 percent. How much should the mutual fund earn to provide Mr. A a return of 16%
(5 Marks)
Q.4) The closing price of the stock of Veryfine Ltd. at the stock exchange for 20 successive days was as
follows: (20 Marks)
Day 1 2 3 4 5 6 7 8 9 10
Closing
Price(Rs.)
25
26
25
24
26
26
28
26
25
27
You are required to calculate a 7 day moving average of stock price of the company and comment on its short-term
trend
Day 11 12 13 14 15 16 17 18 19 20
Closing
price(Rs)
27
25
26
28
26
26
24
25
26
BANKING MANAGEMENT
Total Marks : 80
N.B. : 1) Attempt any Four cases
2) All cases carries equal marks.
1) Import Export Business is enjoying various facilities. Give in brief information about it.
2) What is the role of Reserve Bank of India in exchange control? Write with special reference to
Import – Export.
3) What do you know about Exim Bank? How it is encouraging import-export trade?
4) Human Resources with technical support has changed the Banking scenario. Give your
comments.
5) Development of human resources is the challenge before banking industry. Express your views
with special reference to India.
6) Customer expectations are very high in Banking Industry. Give your comments.
7) Pricing strategy is controlled by external factors as well as RBI. Please define it.
ACCOUNTING
Total Marks : 80
N.B. : 1) All questions are compulsory
2) All questions carry equal marks.
Q1) Which are the different ways by which the cost can be analysed?
Q2) Define Budgetary Control and explain the pre-requisites for its successful introduction and
implementation?
Q3) Standard costing is a valuable aid to management discuss. State in brief limitation of standard
costing?
Q4) Explain the importance of the Marginal cost technique in managerial decision making?
Q5) What are the advantages of cost audit?
Q6) Enumerate the steps involved in the installation of budgetary control system in an organization?
Q7) Differentiate between idle cost and standard cost?
Q8) How the total cost, variable cost and marginal cost differ from each other?
AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOLAccounting
N. B.: 1) Attempt any Four Questions
2) All questions carries equal mark
1. X is the manufacture of Mumbai purchased three chemicals A, B and C from U.P.The bill gave
the following information:
Chemical A: 6000 kgs @ Rs. 4.20 per kg Rs 25,200
Chemical B: 10000 kgs @ Rs. 3.80 per kg 38,000
Chemical C: 4000 kgs @ Rs. 4.75 per kg 19,000
VAT 2,055
Railway Freight 1,000
Total Cost 85,255
A shortage of 100 kgs in chemical A, of 140 Kgs in chemical B and Of 50 kgs in chemical C was
noticed due to breakages. At Mumbai, the manufacture paid octroi duty @ 0.20 kg. He also paid hamali,
Rs 20 for the chemical a, Rs 58.12 for chemical B and Rs 35.75 for chemical C. Calculate the stock rate
that you would suggest for pricing issue of chemicals assuming a provision of 4 % towards further
deterioration and also show the quantity (kgs) of chemicals available for issue.
2. ABC Ltd has collected the following data for its two activities. It calculates activity cost rates
based on cost driver capacity.
Activity Cost driver Capacity Cost
Power Kilowatt hours 50000 hrs Kilowatt Rs 200000
Quality Inspection Numbers of inspection 10000 inspection Rs 300000
The Company makes three products, A, B and C.For the year ended March 31, 2004, the following
consumption of cost drivers was reported:
AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL
Product Kilowatt-hours Quality Inspection
A 20000 7000
B 40000 5000
C 30000 6000
Compute the costs allocated to each product from each activity
Calculate the cost of unused capacity for each activity.
3. Reliable company wishes to discontinue the sale of one of the products in vew of unprofitable
operations. Following details are available with regard to turnover, cost and activity for the
current year ending 31st March.
Products
P Q R S
Sales Turnover Rs.600000 Rs.1000000 Rs.500000 Rs.900000
Cost of sales 350000 800000 370000 480000
Storage area (square meters) 40000 60000 70000 30000
Number of cartons sold 200000 300000 150000 350000
Number of bills raised 100000 120000 80000 100000
Overhead costs and basis of apportionatement are:
Fixed Expenses
Basis of Apportionatement
Administration wages & salaries Rs.100000 Number of bill raised
Salesmen salaries a & expenses 120000 Sales turnover
Rent and insurance 60000 Storage area
Depreciation 20000 Number of cartons
Unfixed Expenses
Commission 3 % of sales
Packing material & wages Re 1 per carton
Stationery Re 0.50 per bill
You have to prepare
1. Staement showing summary of Selling & Distribution Costs to the products
2. Profit & Loss Statement showing contribution and profit or loss of each of the products to enable the
Company take an appropriate decision on discontinuance of the sale of a product.
4. The Tata Infrastructure Co. is involved in two contracts Contract 69 & Contract 96 during the
current year. The following information relates to these contracts, which were started on January
1 and July 1, respectively.
Contracts
A B
Contract Price Rs.300000 Rs.400000
Direct material issued 55000 40000
Material returned to store 1500 2500
Direct Labour 36000 22000
Wages accrued on Dec 31 2000 2500
Plant installed (at cost) 30000 40000
Establishment Charges 20000 15000
Direct Expenses 20000 30000
Direct expenses accrued, December 31 2000 3000
Work certified by architect 280000 140000
Cost not work not yet certified 10000 30000
Material on site, 31 December 11000 5500
Cash received from contractees 160000 50000
Depreciation of plant p.a 12 % 34%
Prepare Contract & Contractees Account for Contract 69 & Contract 96.
5. A company manufactures a product which involves two processes, namely, pressing and
polishing. For the months of January, the following information is available:
Pressing Polishing
Opening Stock
Inputs of unit in process 1200 1000
Units completed 1000 750
Unit under process 200 250
Material Cost Rs.69000 Rs.17500
Conversion Cost 328500 82500
For incomplete unit in process, charge material costs at 100% and conversion costs at 60% in the
pressing process and 50 % in the polishing process. Prepare a statement of cost and calculate the selling
price per unit which will result in 25 % on the sale price.
6. M/s Modern Company Ltd furnishes the following summary of Trading & Profit and Loss
account for the current year ending March 31.
To Raw Material 140000 By sales (12000 units) 510000
To direct wages 72000 By finished stock (200 units) 6000
To production overheads 45000 By work in Process
To selling & distribution overheads 43500 Material 26800
To administration overheads 41010 Wages 11786
To Preliminary Expenses w/off 3250 Production overheads 8000 46586
To Goodwill w/off 2541 By interest on securities (gross) 5000
To dividend (net) 4000
To income-tax 5870
To net profit 210415
567586 567586
The Company manufactures a standard unit. The scrutiny of cost records for the same period shows that-
1. factory overheads have been allocated to production at 20 percent on prime cost
2. Administration overheads have been charged at Rs.3 per cent on units produced
3. Selling & distribution expenses have been charged at Rs.4 per unit on unit sold.
You are required to prepare a statement of cost, to work out profit as per cost accounts, and to
reconcile the same with that shown in the financial accounts.
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